PHOENIX- Continuing the successful “Save Lives, Don’t DUI” campaign, the Maricopa County Attorney’s Office is partnering with ride-sharing service Lyft to offer Cinco de Mayo party goers an incentive to not drink and drive.
Between now and May 5th first-time users who download the Lyft app can get $5 off their first four rides by entering the promo code “CINCOPHX.” Those who already have the Lyft app can enter the code “CINCOPHX18” to receive 20% off two rides, allowing them to get to and from their celebrations safely.
“This campaign is a reminder to plan ahead for a ride home, and eliminates one more excuse anyone has for not choosing a sober driver option,” said Maricopa County Attorney Bill Montgomery. “Local law enforcement agencies reported more contacts with sober designated drivers than DUI arrests during our last campaign, and we want our community to continue to choose a way home that doesn’t pose a risk to themselves or others.”
“We're thrilled to partner with the Maricopa County Attorney's Office to promote Lyft as a responsible ride option for people around St. Patrick’s Day," said Drena Kusari, Lyft's Phoenix General Manager. “We encourage anyone, a new or existing user, to please download the app and put the discounts codes in now. This way when you’re ready to end your celebrations, it’s even easier to schedule your responsible ride home.”
Just last month more than 13,500 people took advantage of our campaign offering discounted rides for St. Patrick’s Day festivities.