PHOENIX- Calendars are already filling up with holiday parties and New Year celebration plans, that is why this year the Maricopa County Attorney’s Office is kicking off its “Save Lives, Don’t DUI” campaign earlier and partnering with ride-sharing service Lyft to make getting a safe and sober ride home easy.
Between now and New Year’s Eve, first-time users who download the Lyft app can get $5 off their first four rides by entering the promo code “JOY.” Those who already have the Lyft app can enter the code “JOY17” to receive 20% off four rides allowing them to get to and from their holiday festivities safely.
“This time of year is meant to be one of celebration and joy for our community, and we’re hoping this incentive will help convince people to enjoy the festivities without putting anyone at risk on our roads,” said Maricopa County Attorney Bill Montgomery. “By starting the campaign earlier we hope to increase participation, and by getting the ‘Save Lives Don’t DUI’ message out during the entire month we hope to keep our roadways safer.”
“We're thrilled to partner with the Maricopa County Attorney's Office to promote Lyft as a safe ride option for people around the holidays," said Drena Kusari, Lyft's Phoenix General Manager. “Expanding access to more safe, reliable transportation options like Lyft can only be beneficial, and we look forward to continuing our work together to increase driving safety and lessen DUIs for all of Arizona.”
During the holidays last year more than 2,000 DUI arrests were made across Arizona with an average blood alcohol content of almost twice the 0.08 legal limit.