PHOENIX – Due to the overwhelming success of the recent “Save Lives, Don’t DUI” campaign, the Maricopa County Attorney’s Office and Uber will extend their partnership to offer a twenty-dollar discount to first time users of the ride sharing service for another month. More than 800 people participated in the campaign during its initial run in the last two weeks of 2015. The discount offer, which is enough to cover the full cost of the majority of trips requested in the Phoenix metro area, will now be continued until February 8, 2016.
“We were very pleased to see so many people take advantage of this safe and affordable transportation alternative during the holiday season,” said Maricopa County Attorney Bill Montgomery. “By extending this successful campaign with Uber we hope to continue to encourage people to make the smart choice not to drink and drive during a period when we have many popular sporting events taking place throughout the Valley, like the College Football Championship, the Cardinals playoff game, the Devils–Coyotes hockey game, and the Waste Management Phoenix Open.”
“We are extremely pleased that our partnership with the MCAO resulted in hundreds of Phoenicians taking advantage of safe, reliable and affordable transportation options using Uber this holiday season,” said Steve Thompson, General Manager of Uber Arizona. “We look forward to extending our partnership with the MCAO to keep our streets safer, while providing residents and visitors with safe rides during marquee events throughout the Valley of the Sun.”
New users can access the twenty-dollar discount on their first ride by downloading the Uber app and entering the promo code FREETRIP. Existing Uber users can enter to win two tickets to the Waste Management Phoenix Open golf tournament during the first week in February by entering the promo code WMOWIN. Complete details on the Save Lives, Don’t DUI campaign are at www.azuberoffer.com.
From December 16 to 31, 2015, 403 first time Uber users applied the promo code to receive the discount on their first trip. Another 427 existing Uber users applied a promo code, which entered them to win free transportation on New Year’s Eve. For every new user who signed up with the promo code and took a ride, Uber agreed to donate $5 to the Arizona chapter of Mothers Against Drunk Driving. This resulted in a total donation of $1,200 to MADD for the two-week holiday campaign.
Since the 2013 Phoenix launch of Uber’s low cost ridesharing option, uberX, more than 250,000 people have used the service between the hours of midnight and 3:00 a.m. The total number of trips taken by Uber riders during those hours has increased fourteen-fold since New Year’s Eve 2014.