Save Lives, Don't DUI
December is a month filled with holiday parties and New Year celebration plans. To help our community enjoy the holiday season the Maricopa County Attorney’s Office is joining with Lyft and Desert Financial Credit Union to help revelers avoid the dangers of impaired driving through the “Save Lives, Don’t DUI” campaign.
County Attorney, Allister Adel, refers to the program as a great keep-out-of-jail option saying, “This time of year is meant to be one of celebration and joy and we’re hoping our community will enjoy the festivities without putting anyone at risk on our roads. To help we are offering our community a great incentive to ensure they have a safe ride home before they even walk out the door.”
Between now and New Year’s Day, first-time users who download the Lyft app can get $5 off four rides by entering the promo code JOY. Those who already have the Lyft app can enter the code JOY19 to receive 20% off two rides allowing them to get to and from their holiday festivities safely. The discounted rides will leave many riders with only a $5 to $10 charge, compared to the $5,000 to $10,000 they might spend on a DUI offense.
Drena Kusari, Lyft Southwest Region General Manager, says the best advice for holiday festivities is a pre-plan. “We encourage passengers to download the app ahead of time, so they can plan for a responsible and reliable ride home instead of worrying about it after a night of celebrating.”
The goal of this year’s holiday partnership is to keep the number of deaths on our roadways caused by impaired drivers at ZERO. It is a large goal, but fully achievable and something the newest partner in the campaign is looking forward to seeing.
“As Valley residents enjoy the holiday season, we are hoping this incentive will encourage the use of safe rides to their destinations,” says Cathy Graham, EVP, CMO & Strategy for Desert Financial. “Desert Financial is celebrating its 80th anniversary as Arizona's largest home-grown credit union, and we are always seeking ways to give back to this community we call home. Save Lives, Don't DUI is just one of the many ways we're doing so.”
You can download the app now and use the codes anytime from now until 11:59 p.m. Wednesday, January 1, 2019.